Warehouse invited customers to photograph their new spring/summer ‘14 collection.
Here’s how we recruited the entries.
Introducing Fashion Shooters
Connecting Warehouse with budding fashion photographers.
Fashion legend Helena Christensen created buzz across all social channels. The hunt was now on for the final SS ‘14 campaign image shot by a budding fashion photographer.
Buzz was replicated in store.
Domain, Page Post and Video ad formats were served to women aged 18-35 with an interest in photography, fashion publications or ‘talking about’ fashion, trends and style.
The campaign was optimised to the lowest Cost Per Entry. In particular geo targeting and video page posts decreased the CPL.
We delivered 168% more entries than forecast
3,082 page likes were generated across Facebook
The campaign generated 30.4 million ad views, 6,466 video views, 12,278 clicks
The winning entry was showcased in the final campaign launch across the country
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