Creed were looking to increase their UK digital marketing to drive ecommerce sales, and drive awareness across both males and females for the first time. The perfect time to achieve this was Father’s Day.
85% more impressions than forecast, 36% of all purchase journeys started with Display.
Generated highest AOV for the campaign, exceeding revenue target by 16%. Increased Brand Page connections by 10%.
Nearly double the estimated click through rate, and 3 times more engagement than Facebook. With our granular targeting and optimisation the campaign still hit the revenue target.
Reached 2.8 million uniques, of which 26% were female.
Cost per engagement across top performing segments of £0.08.
62% of all revenue delivered by iPhone.
61% of all prospecting (first touch point) revenue delivered from females.
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