Boots were looking to increase their market share of own branded hayfever sales in-store and online.

PERSONAL DEVICE RESULTS //

10% more clicks to site than forecast. 73% of all impressions were to consumers that had not been to the Boots ecommerce website before.

DIGITAL OUT OF HOME RESULTS //

Taxi panels delivered 24% more impacts than booked (totaling 35 million) Our 6 sheets which ran for 3 weeks hit 4.5 million impacts.

OVERALL RESULTS //

Hit 87% of the total UK addressable audience.

Thursdays drove the lowest Cost Per Basket and most efficient website traffic volumes.

96% of all clicks to the website delivered via mobile devices.

18% More sales than forecast.

More Media Work