Boots were looking to increase their market share of own branded hayfever sales in-store and online.
PERSONAL DEVICE RESULTS //
10% more clicks to site than forecast. 73% of all impressions were to consumers that had not been to the Boots ecommerce website before.
DIGITAL OUT OF HOME RESULTS //
Taxi panels delivered 24% more impacts than booked (totaling 35 million) Our 6 sheets which ran for 3 weeks hit 4.5 million impacts.
OVERALL RESULTS //
Hit 87% of the total UK addressable audience.
Thursdays drove the lowest Cost Per Basket and most efficient website traffic volumes.
96% of all clicks to the website delivered via mobile devices.
18% More sales than forecast.
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