Hotels.com

Objective:

Generate App Downloads through discoverability.

Methodology:

The planning and negotiating of media in 29 countries over multiple devices.

Campaign media mix of Incentivised vs Premium downloads to drive high app positioning and acquire highly engaged Travel App users.

Results

Client opened spend across multiple Geos.

Betfair

Objective:

Generate App Downloads for Males 40+ in the UK.

Methodology:

Using client 1st party data to audience match across mobile inventory. Lookalike data through 3rd party providers to amplify. Using in app and real time bidding mobile display.

Results

Superseded target by 120%.

Europcar

Objective:

Generate App Downloads for Business Travellers in Germany.

Methodology:

Use 3rd party data to overlay travel intenders with business interests across facebook. Promoted via App install ads

Results

Hit CPI target, plus generated 3,000 Facebook fans.

 

More Media Work